Active Adult ‘Half Back’ Restore Community Living at Houston Springs

A newspaper editor once said: “Go west, young man”. Rarely remembered; however; was the rest of the advice attributed to the New York Tribune’s legendary Horace Greeley: “...and there, build up a home.”

Following Greely’s words today in a different direction are boomers who once left northern areas for Florida but are now relocating ‘half way back’ to new homes in communities in and around mid-Georgia’s picturesque small towns.

The numbers of these active adults have grown so fast in recent years that the term ‘half backs’ has been coined describing relocating Floridians seeking a life reminiscent of northern areas where they grew up.

Now part of a baby boomer demographic, they are moving ‘half way’ back to this southeastern area, opting for a year-round climate with seasonal changes they recall from youthful days of living in country towns and suburbs, devoid of endless tract housing and strip shopping centers that typify so many Florida suburban areas.

They also cite traffic woes, rising property taxes, insurance rates, and unpredictable hurricanes as reasons to leave Florida for a simpler and often less-costly lifestyle in places like Perry and other smaller towns in Georgia.

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Houston Springs Launches Newly Redesigned Website

Houston Springs’ newly redesigned website has been transformed to reflect the exceptional lifestyle offered at the active adult community and incorporates high levels of user experience that boomers have come to expect.

“Our research supports that many more prospective residents begin their research online,” said Melanie Lewis, Director of Sales & Marketing. “We integrated useful information such as community happenings and links to local resources as well as added a rich multimedia photo tour.”

Be sure sure to visit our new website at http://www.houstonsprings.com/.

Houston Springs Courts Atlanta Residents

Houston Springs, a nearly 500-acre lifestyle community in Perry, Ga., recently launched a new marketing and advertising campaign targeting boomers in the metro-Atlanta area looking to trade the crowds and traffic for a quaint, small town brimming with Southern hospitality.

Look for our “Best Place to Spend the Best Years of Your Life” ads in the Atlanta Journal Constitution. A complementary direct mail advertising campaign will run concurrently.

Call today about a stay at our hospitality home to experience life at Houston Springs or to receive community updates.